As part of its product innovation and differentiation strategy, Sofidel launched new kraft paper packaging to replace or accompany existing products in Europe over the year.
Implementation of the strategy kicked off with the main brands. After the launch of the first repackaged Regina products in Italy (Rotoloni Regina Eco), Spain (new Regina Zero toilet paper), Poland (Regina Rumiankowy toilet paper) the UK (Regina Blitz kitchen paper, single roll), and Le Trefle in France (Le Trefle Absolu Bien-etre toilet paper), the second half of the year saw the presentation of Regina Mit Herzen all-purpose absorbent paper and Regina Kamillenpapier toilet paper in Germany, Nalys Excellence toilet paper in Belgium and the Netherlands, Cosynel Gold toilet paper in Belgium, Nalys Velours toilet paper in the Netherlands, the new Lycke Eco-Care toilet paper in Sweden and Regina Blitz household paper in Italy, Spain, Germany, Poland, Hungary and Romania. Also presented on the market were products with new packaging containing recycled plastic: in Italy, Regina WWF Collection paper handkerchiefs; in Belgium, Nalys Soft toilet paper; in France, Le Trefle Maxi Douceur toilet paper. In the UK, Sofidel presented two new products in the Regina range with Mater-BiR packaging: Regina Seriously Soft and Regina Seriously Strong toilet paper. As far as new products are concerned, in Italy the new Regina Skin line of paper handkerchiefs was launched and in the UK the new Regina Pets paper (aimed specifically at pet owners), a further demonstration of the Group's commitment to creating added value to meet the increasingly specific and personalised needs of consumers.